The Atrium Medical Office Center was in need of new interior signage. The existing office signage was dated and falling apart. I wanted to design signage that was unique to that building as well as still fell inline with Riverside Medical Centers new architectural branding.

The office building is very open with a large lobby with the suite entrances in opposite directions of each other. Plus a long corridor hallway leading to additional suites. I designed the room numbers and ADA suite signs to be very noticeable from any point of the lobby. The existing suite signs had paper inserts for the the suite name and physician. This was something that the property owner was very clear that they did not want. I agreed. While the onsite insert is more cost effective it gives the sign and the suite a “cheap” feel. I designed stripes of painted acrylic to match the signs and held in place with magnetic pads. This will allow for easy change out if a suite were to move. The main directory is what I’m most proud of with this project. Not only doesn’t it work well with the building interior and fit with the rest of the signs, it was designed to be completely: Simple. There is nothing on the directory that doesn’t serve some purpose to helping direct patients where to go. This is a physical example of Holeshot’s simple design approach to signage. The main directory is the keystone to the new interior signage.

Client: The Atrium / Riverside Medical Center